
If you’re listening to this live or have downloaded it.
Vote here on this blog post for you who think won
the call by simply either typing “Zillow” or “Trulia”
in the comments below.
The winner will be picked early next week and
gets the chance to take on the heavy weight
champion, Realtor.com.
WINNER WILL BE PICKED ON SUNDAY.
EXTENDED… TILL WEDNESDAY 02/18.
“got to give the audiences out there
a chance to listen in from home”



February 13th, 2009 at 1:26 am
Round one — clear winner — Trulia
February 13th, 2009 at 1:40 am
trulia
February 13th, 2009 at 1:43 am
Round Two — Trulia
February 13th, 2009 at 1:45 am
Trulia !
February 13th, 2009 at 1:52 am
Zillow
February 13th, 2009 at 1:53 am
Fran!!!!!!!FRAN!!!!!!!!FRAN FAN……..:-)
February 13th, 2009 at 1:57 am
Trulia is my pick
February 13th, 2009 at 1:58 am
Round 3 — Trulia
February 13th, 2009 at 1:58 am
Zillow
February 13th, 2009 at 1:58 am
Great job by both ladies: My vote is for Fran!
February 13th, 2009 at 1:58 am
Trulia Wins
February 13th, 2009 at 1:59 am
Trulia won for sure!! - I did learn a lot, I like Zillow and like what they offer,Sarah was clear with her answers and is a respected player, but I think Fran gave more meaningful answers. We use both, we get leads from Trulia, not zillow yet.
February 13th, 2009 at 1:59 am
Trulia!
February 13th, 2009 at 2:00 am
TRULIA
February 13th, 2009 at 2:00 am
trulia
February 13th, 2009 at 2:01 am
Zillow
February 13th, 2009 at 2:01 am
Trulia
February 13th, 2009 at 2:03 am
Winner is 50/50 but clarity is 100% Great hour.
February 13th, 2009 at 2:04 am
zillow
February 13th, 2009 at 2:04 am
I thought Sarah with Zillow was very knowledgable and had great ideas.
February 13th, 2009 at 2:06 am
Is it even a contest? TRULIA!
February 13th, 2009 at 2:06 am
Trulia wins! I love special branding and blog platforms—2 great features!
February 13th, 2009 at 2:08 am
Fran Thorsen!!!
She rocked it!
February 13th, 2009 at 2:09 am
This has been great! Thanks so much for putting it together.
Great job to both of the ladies and I am signing up for both sights.
I like features on both! I would chaulk it up to a DRAW!
February 13th, 2009 at 2:09 am
Trulia ! From the beginning she knew more about the product and confidence that goes with knowledge.
February 13th, 2009 at 2:12 am
Trulia - has my vote
February 13th, 2009 at 2:12 am
Trulia
February 13th, 2009 at 2:13 am
Because Trulia is a lead generator, Fran wins - I forgot to give you a reason why and that’s a great reason.
February 13th, 2009 at 2:14 am
I think there were points made on both sides, but my vote would be for Trulia and Fran.
February 13th, 2009 at 2:17 am
Zillow.
It was close!
GREAT CALL!!
February 13th, 2009 at 2:17 am
Trulia has more for less!!
February 13th, 2009 at 2:17 am
Wow…this was a tough fight. No knockout punch.
Fran wins on passion, Sarah wins on really knowing her product. If I have to choose, Sarah wins by one punch (the Zillow user numbers are strong.
Real result is it’s smart to use BOTH Zillow and Trulia. Then the agent is the real WINNER.
Thanks for a great call, Justin.
February 13th, 2009 at 2:18 am
Trulia won it has more with the blogs and costs less
February 13th, 2009 at 2:18 am
TRULIA, clearly
February 13th, 2009 at 2:19 am
TRULIA
February 13th, 2009 at 2:22 am
I vote for Trulia!
February 13th, 2009 at 2:27 am
Trulia
February 13th, 2009 at 2:27 am
Trulia…hands down.
Fran is a true evangelist
February 13th, 2009 at 2:28 am
trulia!
February 13th, 2009 at 3:03 am
ZILLOW!… Definately Zillow.
February 13th, 2009 at 3:48 am
Though Fran lacked on SEO skills (and that is a huge part of real estate today), I take Trulia. (The SEO part was my only drawback).
February 13th, 2009 at 3:52 am
I like them both for what they are, but I think Trulia is the most effective with advertising dollars.
February 13th, 2009 at 4:04 am
zillow!
February 13th, 2009 at 4:28 am
Trulia
February 13th, 2009 at 4:33 am
Do I get a vote? Zillow!
February 13th, 2009 at 4:52 am
Zillow, for sure
February 13th, 2009 at 4:52 am
Zillow
February 13th, 2009 at 4:54 am
Zillow - for sure
February 13th, 2009 at 5:10 am
Zillow all the way!
February 13th, 2009 at 5:44 am
Zillow!
February 13th, 2009 at 6:01 am
Trulia. Great Call!!!!!
February 13th, 2009 at 6:44 am
Trulia!
February 13th, 2009 at 6:55 am
Zillow
February 13th, 2009 at 8:25 am
Zillow
February 13th, 2009 at 11:59 am
ZILLOW! Although, Trulia does have features and benefits that are helpful to the Realtor and Buyer/Investor Community. We work with both sites to give as much value to our Clients as possible.
Justin, thank you for organizing such an outstanding program, very helpful, very beneficial, and very productive, outstanding all the way around! Please set up a sequel when you have time, I know it is a lot of work, however, you are bringing terrific benefits to the Agent community which in turn helps our Buyers and Investors.
Google vs. Yahoo Real Estate anyone?!
Thanks again Justin for the outstanding program.
With our best regards,
Bill Gottfried
Houston
February 13th, 2009 at 2:58 pm
slight edge goes to Trulia…
February 13th, 2009 at 3:02 pm
Zillow won - on sheer numbers. But I use both sites and think they’re both great.
February 13th, 2009 at 4:19 pm
give me a T
give me a R
give me a U
give me a L
give me a I
give me a A
What does that spell: TRULIA
February 13th, 2009 at 4:33 pm
clearly, Trulia
February 13th, 2009 at 4:38 pm
Trulia tapped out Zillow early in the first round
February 13th, 2009 at 4:53 pm
TRULIA
February 13th, 2009 at 4:56 pm
Trulia!
February 13th, 2009 at 4:59 pm
TRULIA!!
February 13th, 2009 at 5:01 pm
Trulia!
February 13th, 2009 at 5:06 pm
Trulia
February 13th, 2009 at 5:18 pm
Trulia
February 13th, 2009 at 5:24 pm
trulia rocks
February 13th, 2009 at 5:24 pm
Trulia!
February 13th, 2009 at 6:03 pm
Trulia
February 13th, 2009 at 6:26 pm
T to R to the ULIA!!!!
February 13th, 2009 at 6:46 pm
If Sara is voting, guess I should cast mine.
TRULIA!!!
Josh dinged me on SEO … but I DID prove I could Twitter and chew gum at the same time!!!
http://search.twitter.com/search?q=%23zvt
February 13th, 2009 at 6:59 pm
Trulia!
February 13th, 2009 at 7:12 pm
Trulia!!
February 13th, 2009 at 7:17 pm
TRULIA!!!!!
February 13th, 2009 at 7:27 pm
trulia rocks
February 13th, 2009 at 8:02 pm
Sarah was great. Zillow for sure!
February 13th, 2009 at 8:05 pm
Sarah was enthusiastic and knew her product well without being confrontational. She sounded very young but projected professionalism and knowledge. I would like to see her up agains Realtor.com. So my vote goes to ZILLOW!
February 13th, 2009 at 10:36 pm
The Great Big Z — ZILLOW and Sara, a true professional.
February 14th, 2009 at 1:03 am
Trulia, without a doubt!
February 14th, 2009 at 9:22 pm
Zillow! Nice one Sara - I echo Diane; a true pro!
February 15th, 2009 at 1:24 pm
It’s a no brainer. Trulia by a mile!!!
February 16th, 2009 at 5:49 pm
Trulia of course!
February 16th, 2009 at 5:59 pm
Trulia.. focus needs to be on engagment and quality of lead not just traffic if there is engagment the leads will come. and the REAL leads not just the interested someday people and hit counters……. what does that mean anyway. Thanks ALL was very interesting… and informative.
February 16th, 2009 at 6:18 pm
Trulia! I have first hand experience!
February 16th, 2009 at 6:28 pm
Zillow. Search is so important to our business and just looking at Comscore metrix you can see users are more engaged on Zillow on time spent as well as visits per month. With limited budget we have to use Zillow
February 16th, 2009 at 6:30 pm
Zillow. SEO is so important to our business. Sara did a great job of explaining this. Also just looking at Comscore numbers you can see users are more engaged and spending more time on Zillow which tells me they are more interested and motivated to take an action. Which in this market we all need
February 16th, 2009 at 7:48 pm
Zillow wins!
February 16th, 2009 at 7:53 pm
Great call and it is obvious an agent is going to want to take advantage of both!
My vote for the winner is Trulia
February 17th, 2009 at 12:04 am
We like Trulia.
February 17th, 2009 at 12:34 am
Truly Trulia
February 17th, 2009 at 12:52 am
TRULIA
February 17th, 2009 at 2:58 am
Without a doubt, this goes to Trulia
February 17th, 2009 at 5:00 am
Have to give the edge to Zillow if just for the fact that they have the “no follow” tag turned off… That is HUGE! To get a back link from a site with that kind of fire power is fantastic!
To be fair it looks like it is only on their blog NOT on Zillow advice questions… still has a PR of 6… WOW!?!? They got me with that!
Trulia may be better in leads but if I can improve my own PR and SERP using Zillow… no contest…
Thanks for the interview, good stuff.
Mark
February 17th, 2009 at 5:21 am
OK, OK… now I may be mad… Sarah? I just looked a little closer at the Zillow blog and you do in fact seem to have the “no follow” tag turned on! You have the comments moderated so I cant see my post yet but the name/web link in the header of the comment DOES have the no follow turned on so I have to assume that it will also be turned on in the comment its self…
It is not turned on for the Zillow article that THEY write… but IS for us… I was fooled…
Change my vote to Trulia…
February 17th, 2009 at 6:57 am
Trulia’s got my vote
February 17th, 2009 at 1:42 pm
Trulia - Website for true data hounds, not clumsy home evaluations
February 17th, 2009 at 4:13 pm
I would suggest a “no-vote” as every REALTOR should be leveraging both sites. The winner is the agent and broker who can post their listings on these sites for free.
Effectively, by using all third party listing syndication websites (Realtor, Yahoo, Trulia, Zillow, etc) you will increase traffic to your website by anywhere from 5-10% -
For agents with 5 listings that means 2 to 4 customers a day, for brokers, the numbers get bigger.
A lot of conversation on the call discussed where listings come from. In our Roost Study released late summer 2008, both sites had a significant problem with listing accuracy - I would admit that we have looked again and they are getting better - Threewide has helped on this front to a great degree as MLSs can distribute all of their listings to 20+ sites for free using listhub. You can check out the WAV Group-Listhub Listing Syndication study on our blog at waves.wavgroup.com
The real battle was not discussed here! There is no comparison on what the ROI is for agents and brokers who buy PAY for advertising or enhanced listings on these sites.
February 17th, 2009 at 4:34 pm
Trulia. Good job by Frances.
February 17th, 2009 at 6:50 pm
Hey Mark -
We do indeed follow links. Defintely on listings.
With respect to profiles, we had some spammers try to take advantage of the link love we give, so we recently got a little stricter on the rules here. Now there are 4 ways in which individual get followed links from their Zillow profile:
• Confirmed lenders
• Agent w/ a listing (past or present)
• Local expert
• All star
The last two bullets just come by making contributions to the site, like using Zillow Advice. This helped clean up some spammers, which gives more exposure to actual agents.
Everyone else - If you have no idea what a no follow vs follow is, here is a blog post, Are Your Listing Helping or Hurting Your Google Ranking: http://sarab.activerain.com/post/708337/Are-your-listings-helping-or-hurting-your-Google-ranking
Firefox has a great plug in for spotting the difference.
February 17th, 2009 at 7:51 pm
ZILLOW!!!!
February 17th, 2009 at 7:59 pm
Zillow FO SHO!
February 17th, 2009 at 8:19 pm
I vote for Zillow
February 17th, 2009 at 8:22 pm
Zillow
February 17th, 2009 at 8:27 pm
Zillow, Zillow, Zillow
February 17th, 2009 at 8:36 pm
Zillow!!!!!!!!!!!!!!!!!!!
February 17th, 2009 at 8:40 pm
Zillow!
I am a fan of Trulia, but Zillow won this straight up. Nice work to both ladies.
February 17th, 2009 at 8:50 pm
Zillow!
February 17th, 2009 at 9:13 pm
Great job sarah. I have to go with zillow.
February 17th, 2009 at 9:58 pm
Zillow… Hands down!
February 17th, 2009 at 10:25 pm
Sara was great. Really taught me a lot about Zillow. Fran was good too. But i think Sara “won”, and Zillow seems like a great site for Realtors to get leads.
Zillow won
February 18th, 2009 at 12:43 am
Hey Mark - I’m back. I just reread your post and realized we were talking about two different things. Are you really talking about Zillow’s blog? No wonder we’re missing each other. I’m talking about Zillow.com and your listings on Zillow. Links to your site from your listings do not have the nofollow tag on Zillow. Trulia blocks these links from being followed. As a Realtor, listings are your most syndicated content – it’s important that they help to improve your site’s SEO.
As for Zillow’s blog comments – you’re right, those were nofollow links. This is quite a common tactic in blogging which is intended to dissuade link-spammers. I just reviewed this policy with Zillow’s blog team and we feel that we can now remove the nofollow tag because our blog’s spam filter is working well. So we’ve just changed – check it out and thanks for the feedback!
February 18th, 2009 at 12:51 am
Nice work Sara! ZILLOW!!!
February 18th, 2009 at 2:51 am
Zillow! improving all the time!
February 18th, 2009 at 3:05 am
Zillow is Zillowiscious. Zillow FTW.
February 18th, 2009 at 4:21 pm
trulia
February 18th, 2009 at 4:23 pm
hey everyone, thanks for taking the time to come here a post your votes. It’s coming close and I’ll be counting votes up until today at midnight which is 5:30am my server time. it is ahead by 5hours
February 19th, 2009 at 6:02 am
Ummm…Z I L L O W hands down
February 19th, 2009 at 6:35 am
Zillow hands down…
February 19th, 2009 at 8:01 am
Zillow